Here's the whole campaign, sped up.

It ran inside a nine day holiday where tourism spend alone hit a record $116 billion.

Rewards built the giants.

Alibaba ran the newest version of a play that's been building companies for twenty years. Pay people to act and they come.

The brands you compete with already pay people.

American pledged its rewards program as loan collateral because appraisers priced it above the whole airline. Rewards moved from the marketing budget to the balance sheet a long time ago. Every program on this page runs inside one company's walls, and ero takes the walls away.

Delta and Amex figure from Delta's guidance, January 2026. Cardholder rewards from the CFPB's 2025 market report. AAdvantage appraisals disclosed in 2020 at $19.5B to $31.5B against a market cap under $10B.

Four things were true at once.

Nobody sat this holiday out. ByteDance, Tencent and Baidu ran red envelope campaigns beside Alibaba's, more than a billion dollars between the four of them, because the users go to whoever pays. Qwen held its users better than any of them, and the reason sits in what Alibaba chose to pay for.

The Internet's Reward Program.

Every campaign joins one program the whole internet can earn from. Point it at people who've proven they qualify, and everything underneath is already built.

Pick what you'll pay for.

Missions land in one of four bands, priced by how much the action asks of the person. The same bands price a first order and a win back.

You pay when the proof clears.

Your customer signs in the way they always do. ero sits inside that handshake and takes a cryptographic copy of what your server sends back, so the receipt carries your signature. A claimed completion with a missing proof costs you nothing, and each person is paid once per mission. Every payout traces to a verified human holding a receipt you can audit, which settles the fraud conversation before it starts. Each proof costs about a tenth of a cent and already works across 110 of the services people use every day.

Your customer consents to each proof before it runs. ero sees the answer to the one question you asked and nothing else in the session.

Send yours.

Alibaba's unit came out at $3.59. Set your own and watch the receipt build.

Start with one mission.

Bring us one action worth paying for. Inside a week you'll have a price and the reach we can put behind it. The mission goes live days after you sign off with spend capped at whatever you set, and every completion comes back with its receipt attached. Most brands open in a single country and widen once the receipts start arriving.